Behind Orlando's New IBM Watson-Powered Travel App
Skift Take
Although Visit Orlando's new AI-powered travel app still has kinks, it shows the power of machine learning to provide more contextual and customized information to travelers — most of the time.
The most notable benefit of IBM Watson’s artificial intelligence (AI) in a search engine capacity is its ability to understand concepts rather than just keywords.
For example, search for: “What is the best brunch spot with Southern cooking and craft beer?” on Visit Orlando’s website in the search window, and you’ll get one result: "15 Best Pet Friendly Restaurants in Orlando."
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Use the same search query in the new Watson-powered Visit Orlando app, and you’ll get four considerably more relevant and interesting responses, including the Cask & Larder, Boheme, and Maxine's on Shine restaurants.
The app uses Austin-based WayBlaz
