Southwest Reports ‘Resilient Travel Demand’ as it Boosts Revenue Guidance


Bob Jordan, Southwest CEO at the Skift Aviation Forum 2024.

Skift Take

Southwest executives will be hoping that these improved financials take some of the heat off a company that has faced intense scrutiny in recent months. 

After a rocky 2024 dominated by a new activist investor, Southwest Airlines appears to be ending the year in better than expected shape. On Thursday, the low-cost carrier boosted its guidance for the current quarter.

In a regulatory filing, it cited “resilient travel demand” coupled with internal efficiency measures as key factors. The Texas-based operator now expects unit revenues to rise somewhere between 5.5% and 7% in the fourth quarter. This i