How Cross-Device Marketing Is Changing The Way Brands Engage Travelers
Skift Take
Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time.
As defined by Forrester: “Marketing orchestration is an approach to marketing that focuses not on delivering standalone campaigns, but instead on optimizing a set of related cross-channel interactions that, when added together, make up an individualized customer experience…. For the marketer, marketing orchestration can deliver higher revenue, increased loyalty, and greater internal efficiency.”
In March 2017, Adobe launched its new Adobe Experience Cloud to make marketing orchestration a much more streamlined process. Experience Cloud is a comprehensive series of cloud services to help companies align their inbound and outbound digital systems more effectively with one consolidated platform to deliver more personalized customer experiences.
Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud, and Adobe Analytics Cloud, the Experience Cloud leverages Adobe Sensei’s machine learning and artificial intelligence capabilities, and it integrates seamlessly with Adobe Creative Cloud and Document Cloud.
The end result is a structured frame
