Articles tagged “SkiftX Showcase: Hospitality”

Seeking out unique food and beverage experiences while traveling is one trend that has proven to be here to stay — but the focus has shifted from high-end dining to dining that is much more inclusive and democratic. By looking at Hilton Luxury Group’s approach to its food and beverage program, one can witness this change in consumer preference.

As new concepts of urban living evolve and cities become even more attractive destinations for both working and living, hospitality brands will need to rethink the role they play for visitors and locals alike.

A “midscale” hotel brand may have once brought to mind conventional design, amenities, and food and beverage. But Mercure Hotels is making moves to show that midscale hotels can provide the unparalleled uniqueness of a local experience and become a portal to the destination.