Why Travel Buyers Should Strategize Their Hotel Buying Programs Year-Round


Skift Take

It’s time for travel buyers to abandon the traditional hotel buying process. Instead, they should review their program on an ongoing basis as new developments in data and technology, the influence of leisure travel, fluctuating rates, new supplier pricing strategies and game-changing mergers overhaul the market.

The corporate travel industry is in constant flux as emerging technologies influence traditional, often inefficient practices. One area of corporate travel that offers major opportunity for reinvention is how travel buyers manage their hotel spend.

Hotels have traditionally competed for corporate business through a time-consuming, unwieldy request-for-proposal process followed by negotiations, typically taking place on an annual basis. However, this practice is becoming increasingly outdated as the market shifts. More and more, travel buyers are moving beyond the once-a-year RFP process. Instead, they’re approaching their hotel management spend through ongoing analysis and review—which means taking action and making adjustments year-round.

It makes sense. Fast-moving technology developments and the ev