Red Roof Inn Talks International Strategy and Sweet Spots for Economy Lodging
Skift Take
The key to success in its road ahead lies less in the countries where it will develop its presence but more in the developers it is partnering up with.
The economy hotel sector currently makes up 19 percent of the hospitality industry, and signs point toward its continued growth both at home and abroad.
While several companies have their eyes on China as prime secondary market for economy options, Red Roof Inn is employing a different strategy in its efforts to capitalize on overseas opportunities.
“We have taken a different strategic approach to many of the people who have gone before us, and our approach is to look more to the partner than to the location,” says Red Roof President Andrew Alexander.
Red Roof Inn currently has 430 properties across the U.S. In December 2014, Red Roof announced its first foray into the international scene through a partnership with Brazil-based Nobile Hoteis to develop hotels across the country. In the nine months that follo
