Turespaña Partner Content

While becoming a popular destination may benefit local economies, overtourism also comes with environmental and cultural downsides. Spain’s various regions demonstrate unique ways to simultaneously inspire growth and prioritize sustainability, modeling the future of responsible tourism in one of the most visited regions in the world.

Spain's record-breaking popularity has put it front and center in the fight for sustainability in travel. In response, the Spanish government, regional authorities, and local tourism companies have joined forces to realize a more sustainable tourism model.

Spain's tourism strategy is shifting from volume to value as the country prioritizes ecological and social integrity over visitor numbers to maintain its competitive edge. Turespaña is facilitating this shift by launching a new series to spark a global conversation on sustainable tourism practices.