Video: Visit Iceland Director on the Blessing and Curse of Tourism
Skift Take
It's every destination marketing organization's goal to drive visitation to their destination. But as Iceland's ascent as a global tourism giant has shown, explosive growth can bring its own problems and drawbacks.
The island nation of Iceland has been a major beneficiary of the travel boom that has resulted following the global economic meltdown in 2008. It has also had to grapple with the remaking of its national economy and the effect of tourism on its citizens, its cities, and natural wonders.
Visit Iceland director Inga Hlín Pálsdóttir told Skift founder Rafat Ali onstage a
