AirAsia’s Tony Fernandes Shares His Crisis Communications Playbook

AirAsia co-founder Tony Fernandes is one of the best-known leaders in the airline industry. He’s also one of its most outspoken. Addressing the Skift Global Forum East in Dubai on Wednesday, he described sustainable aviation fuel as “stupid” and said he has no regrets about exiting the Indian market.

Reflecting on his sometimes controversial communications approach, Fernandes said openness is a key part of his leadership style.

“I like to be transparent, I like to be real. Some people can appreciate it and a few sometimes take it the wrong way - but the airline and travel business are tough so I like to add humor. I like to add fun because it keeps us all sane. Some people can’t handle that.” 

The Malaysian entrepreneur had an audience of millions across X and Facebook before leaving both