TripAdvisor's Facebook app surges through paid marketing and social growth
Skift Take
What's behind the surge of users of TripAdvisor's Cities I've Visited app on Facebook? It didn't happen by chance.
Facebook's favorite Facebook-travel app, TripAdvisor's Cities I've Visited, has been making a ton of friends, enabling people to fill in their bucket lists.
The app, which enables users to connect with their friends and share an interactive map detailing their past and hoped-for travel exploits, has seen its monthly active users climb by more than 67% to 31 million in June, ReadWriteWeb reports.
However, It's doubtful this happened "out of nowhere," as the ReadWriteWeb headline surmises.
There's probably a bit of TripAdvisor money and marketing behind the su
