Banyan Group CEO on What’s Fueling Expansion Beyond Asia

Luxury hospitality company Banyan Group plans to unveil 15 new hotels and resorts alongside five branded residences in 2025.

These plans, which include debuts in Tanzania and the Dominican Republic, signal a move beyond its traditional stronghold in Asia.

“We opened a record 18 new hotels and resorts in 2024. We are expecting to open 15 new hotels and resorts in 2025, well on track to our 100th property this year, which will be a symbolic homecoming in Singapore,” Eddy See, President and CEO of Banyan Group, told Skift.

Last year, Banyan Tree Group also embraced a sleeker image, rebranding itself as the Banyan Group. The rebranding was to help the group distinguish the original Banyan Tree luxury brand from recent additions to the portfolio, which had doubled since 2019.

The group’s 18 openings in 2024 include six in Japan and South Korea and eight in China, reflecting its multi-brand expansion strategy across Asia.

The group's inaugural resort Mandai Rainforest Resort by Banyan Tree in Singapore is slated to open in April this year. The 338-room resort will be within Singapore's integrated