Dutch Hotel Brand Zoku Fine-Tunes New Blend of Hospitality and Work in Paris
Skift Take
The group's French debut next month follows an experiment with one corporation that "bought out" one of its hotels for an entire month. Zoku is now figuring out how to better accommodate office workers — not just business travelers.
Hotel brand Zoku is opening its fourth property, which is located in Paris, on May 31.
The upcoming launch reflects the Dutch brand’s slow but steady progress targeting key European hubs. It already runs hotels in Amsterdam, Copenhagen and Vienna.
Paris Mayor Anne Hidalgo next month is expected to officially open the building, which faces the towering Renzo Piano-designed Tribunal de Paris in the Clichy area, and then Zoku’s future hotels may well look different.
That’s because co-founder Hans Meyer is still experimenting. The hotelier — who also co-founded the CitizenM — is on a seemingly endless quest to find out exactly what his guests want. And since the pandemic ended, the fu
