Tokyo's Haneda airport turns to Alexander Gelman for branding leadership

Source: Japan Times Author: Mizuho Aoki Alexander Gelman, an artist based in New York and Tokyo, will lend his creativity to help develop a brand for Tokyo's Haneda airport, hoping to make it more than just a place that people pass through to get somewhere else. "An airport can be a destination... It can be a place where people share culture and exchange ideas... It can play a role of supporting and promoting culture," Gelman said in a recent interview with The Japan Times. The 45-year-old American, who was listed as one of the "world's most influential modern and contemporary artists in all media" in 2001 by the Museum of Modern Art in New York, is scheduled to work on Tokyo International Airport (Haneda's official name) over the next five