How Hipmunk plans to take the agony out of business travel
Skift Take
Hipmunk business class is a smart move, although the company will find out that business travel is more than a few features and isn't "easy."
Can consumer-oriented Hipmunk, the airline and hotel search engine, develop features for road warriors and their travel planners back at the office?
This could be a painful process for Hipmunk, the self-described travel-planning agony-reduction specialist, but the San Francisco-based company is going to give it a try.
Hipmunk is trying to edge its way into the corporate travel market, and released its first paid product, Hipmunk Business Class.
Geared for travel planners and administrative personnel at small- and medium-size companies, they can keep track of their employees' travel plans through their Outlook and Google calendars, see which flights complement
