TikTok Goes to the Supreme Court. Here's What's at Stake For Travel
Skift Take
ByteDance's TikTok faced U.S. Supreme Court scrutiny Friday as it battled to prevent a nationwide ban on the video app. The potential ban threatens to disrupt the travel industry's social media strategies worth billions in annual bookings.
The Court is likely to rule before the ban is set to go into effect on January 19.
What's the potential impact on the travel industry?
Why Might the U.S. Ban TikTok?A Chinese company, ByteDance, owns TikTok. U.S. lawmakers are concerned about the potential risks to national security because a Chinese company has access to American users' data and can control what content they see.
Lawyers for the company say banning the app would violate the First Amendment rights of U.S. users. However, this argument did not convince a federal appeals court, w
