MakeMyTrip Dominates Travel Search in India - Can it Hold On to Its Lead?
Skift Take
2024 was a good year for MakeMyTrip, India’s leading OTA: It had double-digit revenue growth and rapid margin expansion. And its shares surged 150%, making it one of the best performing stocks in global travel.
Will the gains continue? Skift Research’s latest report – Company Profiles: MakeMyTrip – reveals a strong foundation but also plenty of challenges as competition grows more intense.
As part of our analysis, we ran a proprietary web scrape of roughly 600 hotel listings on Google Hotels in India to understand how MakeMyTrip stands up to both local and global peers.
Our web-scraping analysis of Google Hotels’ sponsored results in India showed that MakeMyTrip features in 52% of sponsored hotel listings, second only to Booking.com, which was featured in close to 60% of listings.
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