Finding the Right Venue Still Plagues Meeting Planners Despite Digital Tools
Skift Take
Most planners still have a hard time sourcing and booking the right venue for an event. High costs and rude salespeople are only a couple of the obstacles they face despite new technology aimed to help ease the process.
Pressure has been mounting for years on meeting planners, who are routinely tasked with stretching budgets and spending long stretches of time finding the right venue for their event.
Now, more evidence shows the problems causing friction in the ecosystem are here to stay.
The latest Annual Cvent Planner Sourcing Report polled 2,650 meeting planners around the world on the challenges they face sourcing meeting venues in 2019 and the challenges they face navigating the complex task of partnering with the right event space. Of those polled, 69 percent plan 11 or more events or more while 16 percent plan more than 100.
All planners, except those setting up board members, saw an increase in attendance over the last year.
"This trend toward more attendees across a lar
