New Skift Trends Report: The Future of Meetings in Hospitality


Skift Take

Hospitality brands responded to the threat to the meetings industry by innovating and ditching the one-size-fits all approach. Find out where things are headed next.
Our second trends report for March dives deep into how hospitality brands are remaking the modern meeting. "The Future of Meetings in Hospitality" looks at how wildly popular events such as the annual TED Conference, South by Southwest in Austin, and Oracle’s OpenWorld in San Francisco are beginning to influence the traditional meetings industry. The traditional breakout room lecture and theater-style ballroom seating configuration are not going anywhere.