New Details After Casago-Vacasa Deal: Property Manager to Sell Some Local Operations
Skift Take
No company has been able to massively scale vacation rental property management despite rollup strategies that have often worked in other sectors. Will Casago-Vacasa be able to do it through a hotel-like franchising model or will that have its own pitfalls?
How do you grow a property management company? Buy a bunch of smaller, local property managers as part of a rollup strategy? Use your own sales force to sign up homeowners?
That's one of the existential problems in property management and Casago – backed by investor Roofstock – is trying to solve it with its pending $128 million acquisition of Vacasa.
Vacasa, the largest U.S. based property manager with 36,500 homes under management in late December, stumbled over the scaling issue in its 15-year journey. It acquired many local property managers over the years, but found it was inefficient and costly, with many of the homeowners bolting for other management companies afte
