Vacasa Founder Brings Gig Economy Model to New Startup


Two men and a woman posing for a photo.

Skift Take

Fairly founder and CEO Eric Breon is getting a do-over of sorts when it comes to what he helped build earlier as the founder and CEO of Vacasa. The test will be whether he can scale Fairly's business and make it more responsive to the needs of homeowners and guests.
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Vacasa founder Eric Breon, who gave up the CEO position in 2020, has a new property management startup that in some ways tries to fix the business model he helped build.

In a Skift interview, Breon said that Vacasa has layers of bureaucracy that create a "massive disconnect" between the property manager and the homeowner and guest.

His new venture is called Fairly and bills itself as "the future of vacation rental management."

Fairly, which has 50 homes in beta, provides homeowners with all the back-end tech for a 20% per booking platform fee.

Fairly keeps 10%. The other 10% is split evenly between a caretaker and an advisor, who's usually a real estate agent. (The caretaker, or housekeeper, also receives all of the cleaning fee.)

Fairly raised $10 million in funding over the summer, primarily from Breon himself.

Breon's co-founders are Chief Technology Officer Jeff Flitton, and Chief Product Officer Subechya Person, both of whom held similar posts at Vacasa.

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