China Resumes Outbound Group Trips to U.S., UK, Japan


Skift Take

How long will we have to wait before China's outbound tourism sentiment is revived completely?

China has lifted pandemic-era restrictions on group tours for more countries, including key markets such as the United States, Japan, South Korea and Australia in a potential boon for their tourism industries.

The decision was announced by China's culture and tourism ministry on Thursday, effective immediately.

Prior to the pandemic, mainland Chinese tourists spent more than any other country's tourists when abroad, clocking up a combined $255 billion in 2019 with group tours estimated to account for roughly 60% of that.

Their absence since the pandemic has led to financial troubles for many tourism-dependent businesses around the globe.