Here’s What the New Wellness Traveler Looks Like – And How Much They Spend
Skift Take
Wellness travel is evolving into a dynamic, multi-billion-dollar market, driven by diverse traveler profiles and a growing focus on holistic well-being.
Wellness tourism has grown into a pivotal sector of the global travel industry, transforming from niche luxury retreats into a broad market with mindfulness programs, outdoor adventures, fitness camps, and even sleep-focused itineraries.
This shift reflects a growing emphasis on holistic health—spanning physical, mental, and emotional well-being. According to Skift Research estimates, U.S. travelers spent an estimated $258 billion in 2024 on wellness-focused trips.
Profiles of Wellness TravelersCentral to this growth are the distinct profiles that define wellness travelers.
The Holistic Health Enthusiast represents those who weave physical and mental wellness into every aspect of their lives, with 27% spending between $2,50
