'Travel Price Alert!': Black Friday Frenzy Catches on in India

Once seen as a retail frenzy exclusive to the West, the Black Friday and Cyber Monday sales are now growing in popularity in India.

Interestingly, these sale days are steadily carving their place in India’s travel calendar, rivaling traditional festive sales. In 2023, Cyber Week saw fares drop as much as 21% to destinations like the Maldives, while airfares to Malaysia went down by 71%, according to data from travel metasearch engine Skyscanner.

Skyscanner also noted savings to popular domestic destinations during last year’s Cyber Week.

What started as a niche phenomenon has grown into a mainstream event, with savvy consumers seizing the opportunity for discounted travel. Skyscanner’s Travel and Destinations Expert, Mohit Joshi, calls it “a trend that reflects India’s growing appetite for value-driven travel.”

“While t