Criteo Partner Content

As travel booking behaviors become more technology-driven, companies must refine their engagement strategies. A new report from Criteo provides data-driven insights into how brands can shape their marketing strategies to capture consumer demand during the peak winter booking window.

In this breakout session video recording from Skift Global Forum, we hear from Criteo about the evolution of loyalty and advertising amidst shifting consumer behavior patterns.

Digital advertising is an essential component of the online travel industry. But now, with business as usual disrupted by Covid-19, this tried and true playbook needs a refresh. In this video from Skift’s recent online travel summit, we learn how online travel companies are adapting their digital ad strategy for this period of uncertainty.

Online travel agencies, like many other sectors of the travel industry, have been hard hit by the effects of Covid-19. In this preview for our upcoming Skift Online Travel Summit on July 23rd, we speak with Criteo’s Lisardo Ruiz about the surprising role that smart advertising strategies will play in helping put OTAs on the path to recovery.

For hotels looking to drive direct bookings, simply offering more competitive pricing or better loyalty programs is no longer enough to compete with online travel agencies.

Imagine a marketing ecosystem in which you’re able to collect data at every single touchpoint of an individual’s travel planning journey. This trend report brings visibility into the market, shedding insight on best practices and opportunities for innovation.

Building a cross-device audience picture in the travel industry is tougher than it seems. This trend report brings visibility into the market, shedding insight into the best practices and opportunities for innovation. Download your FREE report!

Building a cross-device audience picture in the travel industry is tougher than it seems. Currently, the ability to create a comprehensive user picture is an uphill technical battle. This trend…