Travel's Epicenter Moves West: New Skift Travel Health Index
Skift Take
Data is highlighting the shift away from Asia as the epicenter of travel, moving towards the Middle East and Europe. With China looking at its zero-Covid policy as the long-term solution to beating the pandemic, it will be interesting to see how long it takes for the pendulum to swing back.
Asia is finally picking up some momentum in its pandemic recovery, with destinations like Singapore, Hong Kong, and Japan drastically reducing restrictions.
Unquestionably, the region continues to rely on the Chinese traveler more so than the rest of the world to achieve full recovery. Still, with the Chinese President Xi still insisting recently that the country’s zero-Covid pandemic response is the best choice and most sustainable way forward, it is unlikely that hordes of Chinese travelers are returning any time soon.
Asia No Longer Epicenter of Trave