Skift Survey: Consumers Are Asking for Packages Beyond Packaged Travel
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Overall, travelers today are looking to travel with friends and family and use local firms in the destination they’re going to.
As we set about working on the report The Rise of Experiential Travel, we decided to get some survey data on how today’s consumers are thinking about booking travel and tours and working with local companies.
We turned to Google Consumer Surveys and polled U.S. and U.K. adult Internet users on their travel habits. Some of the
