Bookaway Acquires Argentinian Company to Speed Up Digitizing Ground Transport Bookings
Skift Take
Bookaway Group has acquired one of the most widely used transport management systems in Latin America, which will offer customers a whole new level of ease when arranging travel plans.
Bookaway Group, the well-established ground transportation booking platform, is acquiring Sisorg, a Buenos Aires-based management software company, to help accelerate migrating ground transportation bookings to digital. Eighty to 90 percent of bus, train, and ferry tickets are sold offline, so Bookaway’s mission is to digitize the industry, allowing travelers to arrange transportation services with the click of a button.
“One of the biggest problems in the industry is that the operators are not online. They are either using pen and paper or they’re using some backwards system that doesn’t connect to anything which
