IHG's Luxury Brands Tap Multi-Generation Travel for Growth

InterContinental Hotels Group (IHG) aims to leverage multi-generational family travel and enhanced wellness offerings to fuel growth in its expanding portfolio of luxury hotels, resorts, and residences.

"We're seeing multigenerational travel as an enduring element that has accelerated," said Tom Rowntree, vice president of global luxury and lifestyle brands. "It's about the importance of connections with loved ones and often about embracing wellness together.

The comments on luxury trends came as CEO Elie Maalouf touted IHG's growing luxury capability when speaking Tuesday at a Barclays investor conference in Boston.

"Our luxury and lifestyle business has been the fastest growing for us and probably fastest growing in the industry," Maalouf said. The segment now represents about one-third of IHG's rooms in upscale and luxury categories, marking a substantial share gain.

Rowntree told Sk