Oyo Completes Motel 6 Acquisition. Next? 150 New Hotels by 2025 With a Focus on Direct Bookings


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Skift Take

As Oyo takes the wheel at Motel 6, it’s not just revamping operations. By expanding beyond OTAs and focusing on direct bookings and corporate demand, Oyo looks to cut commissions, boost margins, and build loyalty through better control of customer data.

Oravel Stays, the parent company of Indian hospitality company Oyo, on Tuesday completed its $525 million acquisition of G6 Hospitality from private equity firm Blackstone Real Estate. This deal brings the Motel 6 and Studio 6 brands, synonymous with affordable lodging, into Oyo's fold, furthering its plans to strengthen its foothold in the U.S. hospitality market.

With Motel 6’s footprint of 1,500 locations across the U.S. and Canada, Oyo has announced its goal to add over 150 new properties under Motel 6 and Studio 6 by 2025. The hospitality company said it would target key markets with a focus on property upgrades and tech-driven growth.

For Oyo, this acquisition is not just about expanding its portfolio but also about tapping into Motel 6’s strong brand recognition and franchise network. In 2012,