Maldives tourism authority has massive Twitter fail: #dontgosocialafteryouhaveacoup
Skift Take
First rule of social media marketing: Make sure lots of people don't hate you before you drop a self-branded hashtag onto Twitter.
Source: The Guardian
Author: Haroon Siddique
When the Maldives tourist authority hatched the idea of a Twitter campaign to boost the country's credentials as a paradise island, it is unlikely it was expecting tweets about police brutality, coups d'état and political illegitimacy.
But that is precisely what it got when it urged the Maldives tourist industry to help make #SunnySideofLife a global trend on Thursday.
While @myvisitmaldives boasted: "Maldives has been awarded as the Most Romantic Destination in the World #SunnySideofLife", Ali Adil tweeted: "#SunnySideOfLife: Pristine white san
