Travel Habits of Millennials: Only 10 Percent Used a Travel Agent Last Year
Skift Take
There are hints that while millennials have largely moved away from traditional travel agents, there are use cases that require them and sub-cultures that will continue to use them one way or the other.
Last year we tracked the travel habits of Americans with a series of surveys and ended it at the start of this year with a bleak picture of an overworked and under-vacationed country.
This year we are starting a new series focused on a demographic that a lot of brands, including travel brands, are trying to understand: Millennials. Yes, that much-discussed demographic that is apparently different than anyone group that preceded them. The digital natives. The mobile-first generation.
Over this year, we will do a series of consumer surveys at regular intervals probing various travel habits of American m
