Launched in the mid-19th century, Pullman Hotels & Resorts has always been rooted in innovation, culture, and lifestyle. Today, Accor is leaning into this heritage to appeal to blended travelers and power its growth in the premium category.
India is a strong player in Accor's global vision. The record-breaking expansion in 2023 is a step towards its goal of opening 30 properties in the country over the next three to five years.
The future of hotel marketing revolves around the creation of content, event and social media ecosystems designed and managed to better engage the next-generation consumer throughout the research phase and travel journey.
The boundary between professional and private worlds is increasingly blurred due to digital devices, and that has profound effects on the traditionally defined silos between managed and unmanaged travel worlds. And these changes differ from culture to culture.
The term "bleisure" is what some travel experts would describe as "sterrible" (a combo of "silly" and "terrible") and simply "lunimaginative" ("lazy" meets "unimaginative").