The Slow Fade: Why Consumer Travel Media Is Obsolete


Skift Take

As someone who has devoted all of my life to media, it pains me to say this: consumer travel media, in its current incarnation, is dead. The world has changed, and it’s time for us to move on.

This is the eighth in a series of video diaries I am doing while spending time in Morocco for a family commitment. I am experimenting with this video diary format to share my thoughts on the travel industry through the lens of my stay here.

Here’s the first one, which was on preserving authenticity in a digital age; the second one, on the renewed importance of visiting-friends-and-relatives travel in a globally mobile world; the third one on the rise of the individual vs. brands and what it means for travel leadership; the fourth one, on the joys of traveling with family in collectivist societies; the fifth one, on the missed opportunity for morning and night tourism; the sixth one, on how tourism flattens food cultures; and the seventh one, on my obsession with local hospitality concepts like Riads in Morocco, Gers in Mongolia, and Ryokans in Japan.

The eight one is below. It won't win me any fans but needs to be said. If you aren’t able to view the video properly here, check it out directly on�