Sprawling Mural Will Adorn NYC Eyesore Port Authority as a Midtown Draw for Tourists
Skift Take
Not only would a popular mural at the Port Authority Bus Terminal attract more tourists to the western edge of Times Square, a welcome turn for post-pandemic recovery in the Big Apple, but it would also boost local businesses and pretty up the dismal-looking station.
The Port Authority Bus Terminal in New York has been described as the "single worst place on planet Earth." But when Jerry Scupp, the vice president of the Garment District Alliance, looks at it, he sees an opportunity to beautify a major entry point into the city. And he considers art the method to do so.
So the Garment District Alliance has put out an open call for artists to create a new mural that aims to make the enormous transportation hub a much more pleasant environment for commuters, locals and tourists. And drive even more art aficionados to visit New York.
For More on Mural Tourism From Skift, Read: Mural Tourism Resurgence Inspired by Pandemic and Black Lives Matter
The non-profit organization that works to promote and develop Manhattan's Garment District is collaborating with the Port Authority of New York and New Jersey to unveil a block-wide mural to be installed on 40th Street between 8th and 9th avenues this fall that's part o
