APAC Travel Trends: Why They Book and Where 'Cash' Is Still King

Price is the ultimate travel dealbreaker in the Asia Pacific region (APAC), according to a new survey from Indonesia-based travel platform Traveloka. Affordability ranks as a critical factor for travelers across the region when making decisions.

Nearly half of travelers across the region put cost above all else when booking accommodations, with promotions playing a pivotal role in swaying decisions. In markets like Singapore, Indonesia, and Malaysia, budget-conscious travelers are making price the deciding factor, and they’re ready to jump on discounts to explore new destinations.

Australians lead this trend, with 48% putting affordability first, well ahead of considerations like comfort or amenities.

Understanding Price Sensitivity. Source: Traveloka Whitepaper — Travel Redefined

Cost of travel was also pointed out as the primary barrier to selling outbound travel from China, according to Dragon Trail’s Chinese Outbound Travel Trade Survey released in July this year.

Promotions also wield significant influence and are often th