Articles tagged “destination marketing”

Travelers from both Mexico and Germany are beginning to rethink potential travel to the U.S. after last month's election, according to Brand USA officials. The xenophobic tenor of the new administration is creating a global image problem for the U.S. as a travel destination.

Personalization isn't just important when dealing with customers. 500px CEO Andy Wang believes brands should also consider the approach when choosing marketing visuals.

The Teenage Mutant Ninja Turtles pumps a bit more energy into NYC & Company's family marketing efforts than Dora the Explorer did. And an international movie premiere can't hurt either.

This clever campaign takes advantage of an often underutilized tourism resource that most destinations overlook: locals.

As consumers increasingly opt for image-driven content over other digital formats, destinations need to take greater control of how they market their visual identity. Download CrowdRiff's free report to learn the five questions marketers must ask to own their visual strategy.

A safety video which manages to be entertaining and promotes the brand is good. Marketing content designed to go viral, disguised as a safety video, is not. 

Drones can deliver unmatched footage of destinations which can inspire travel. A project on this magnitude is unprecedented and will be hard to beat, though no doubt others will try. We'll take this as the new airline marketing trend that heralds the end of novelty airline safety videos, thanks!

The new Fulcrum report gives tourism bureaus a better idea of the business challenges facing planners, and how they can help planners deliver better business performance without giving them a free handout.

It's the most wonderful time of the year...for travel brands to show consumers all they have to offer to help celebrate the holidays.

Given recent terror attacks and widespread unrest in many parts of the world, continuously mining Big Data for travelers' perceptions of a place has arguably never been more important.