Articles tagged “hotel”

It’s becoming increasingly apparent that points alone cannot drive brand loyalty. Loyalty is a result of deeper interaction with consumers — and brands who want to succeed will need to transform the way they understand and engage with visitors at their physical venues in the digital realm.

Turns out the packages a hotel offers at booking can be a deciding factor in consumers choosing a destination.

Hotel loyalty programs must evolve to accommodate the changing expectations of a global travel market and consumers’ desire for experiences.

Explore with us where the travel industry is headed, technologically. The time has come to look at what the future holds for hospitality, and every travel vertical, as an industry that uses digital tools to better reach customers — and re-envisions itself along the way.

Years ago, the leisure travel industry embraced web and mobile technologies—offering everything from great user experience, to ratings and reviews, to discounts on optional services. Corporate travel evolved at a slightly slower pace, and business travelers were left with what appeared to be significantly fewer choices. Now, that gradual development is picking up speed in the face of intensifying consumer expectations.

As hospitality businesses struggle to create operational efficiencies, many look to tech to help hotel staff ditch the desk.

Hotel operators have learned the secret to combatting dynamic market conditions: invest in tech that will have a direct impact on revenue management performance by predicting demand and implementing new pricing strategies.

It may seem hard to believe, but analog technologies like walkie-talkies, pagers, and even pen and paper are still the norm for many hotel employee communications.

As we've noted before, Starwood is Marriott's to lose. Now that Anbang has upped the ante, we have to see just how much Marriott is willing to spend to keep it, or if it's willing to let Starwood run into the arms of Anbang and company.

Even though most of Generation Z is still in school, smart hospitality brands are already marketing to this highly influential group of future hotel guests to generate loyalty.