Thailand Edges Closer to 2019 Tourism Peak
Skift Take
Thailand’s tourism recovery though impressive is also fragile. Competition from neighboring countries and global conflicts could disrupt growth.
Thailand expects nearly 36 million foreign tourists this year, surpassing its initial target of 35 million. This growth is a positive sign for the country's tourism economy, with foreign tourism revenue projected to reach THB 1.8 trillion ($53 billion).
In the final four months of the year, the Tourism Authority of Thailand (TAT) anticipates 12.2 million foreign visitors. These tourists are expected to generate THB 653 billion ($19.9 billion) in revenue. East Asia will likely contribute the most tourists, followed by Europe and South Asia.
Domestically, TAT forecasts 72.5 million local trips, bringing in THB 335 billion ($9.8 billion) during the last four months of the 2024.
The Tourism Numbers So Far...From January 1 to August 25, Thai
