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Tourism

Here’s How Thailand Is Leveraging Influencers to Transform Its Tourism Industry

Peden Doma Bhutia photo
Peden Doma Bhutia
August 20th, 2024 at 6:21 AM EDT
An Asian influencer.

Skift Take

This move of tapping into influencer marketing is part of a broader push to digitally transform Thailand’s tourism industry. This also keeps pace with a global trend where social media personalities play a significant role in shaping travel choices.

Thailand is redefining its approach to tourism promotion by harnessing the power of digital influencers.

The Tourism Authority of Thailand (TAT) has officially launched "TAT Connex," an influencer marketing platform designed to amplify the visibility of Thai tourism businesses and inspire more travel to the country. The initiative aligns with TAT's broader strategy of integrating digital transformation into the tourism industry.

TAT Governor, Thapanee Kiatphaibool, emphasized the platform's potential to enhance brand visibility and stimulate tourism spending across various destinations in Thailand.

What is TAT Connex?

The platform, accessible via both mobile apps and its website, welcomes a diverse range of influencers, including key opinion leaders (KOLs), bloggers, media, and celebrities. These influencers can connect with tourism-related businesses acros

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