Articles tagged “tiktok”

Google advises "we never sell your personal information." But it should add the following disclaimer: But we make an almost unfathomable amount of money from it.

Though useless for driving visitation, Twitter still serves a purpose as a tool to help tourism agencies support conference and community engagement.

The travel industry still has critical issues to tackle on its quest to boost tourism numbers coming outside out of the pandemic. Watch global tourism reporter Dawit Habtemariam explain in this Skift Megatrends video what those challenges are.

In Skift's top stories this week, we unveil our 16 Megatrends for 2023, India is poised to become the world's largest outbound travel market, and Sonder eliminates cleaning fees for guests.

TikTok is chipping away at Google's travel dominance one 30-second dance at a time. Travel marketers eager to bypass search engines have an opportunity to do so with this new social media platform.

Travel came roaring back in 2022 and we were there to cover it all from across the globe. By asking our team of editors and reporters to pick their favorite stories from the year, it really captures the scope of that coverage. Enjoy their inside accounts of how these stories came to be.

As top government officials aggressively push to expel TikTok from the U.S., expect state tourism offices to put the brakes on their growing flow of marketing dollars into the short-form video platform.

Today’s edition of Skift’s daily podcast looks at TikTok’s influence on destination marketing, Delta CEO’s optimism, and the appeal of wellness in corporate travel.

As short-form video becomes more important to marketing, destinations will need to step up their creativity and adjust their mindset to the new medium, or they will be forced to spend money on hiring those who can do it.

In Skift's top stories this week, travel technology company Sabre is putting its hospitality division on the market, independent hotels increase the use of TikTok in marketing, and Russian tourism executives target travelers from India.