AI vs. Travel Advisors: When Humans Win
Skift Take
Chatbots are relying on 20 years of bad travel writing, while travel advisors can be a real source of truth.
On Experience
Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.Hotels are constantly changing and a great one can turn lackluster in the blink of an eye. Maybe it has a new GM or other personnel changes. Maybe the owners are facing financial pressure.
Does that hotel with a legendary reputation still offer a truly great experience? You’ll never know before you book if you’re relying only on chatbots and past reviews.
I give some travel advisors a hard time for acting entitled and expecting shrimp cocktails and a permanent red carpet. But the top tier continues to be very relevant. When they’re doing it right, they can be a source of truth: Regular sets of eyes and ears to see which
