There's a Huge Opportunity For Saudi Tourism – But it Needs to Embrace Nuance
Skift Take
If Saudi Arabia is serious about tourism, it will need to cater to a wide range of people and price points. What I want to see is room for a certain segment of the private sector: early-stage entrepreneurs and innovators building something from the ground up.
On Experience
Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.My colleague Josh Corder recently reported how Saudi Arabia is thinking about luxury: The country's tourism leadership acknowledged that 4- and 5-star hotels will account for at most 20% of their traffic.
This reality stands in stark contrast with the mega projects that make headlines like The Line and Neom. But the global press has focused too much on the glitz and glamor and missed the opportunities emerging in the region.
There is a white space here, and it’s incredibly exciting.
It will need a bold
