Four Seasons’ Palau Project: Bringing Conservation to a Remote Locale
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Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.Four Seasons' high-end offerings, like Yachts and Private Jet, have garnered the most recent press attention. However, one of its most intriguing projects is taking place on a distant Pacific island.
It’s not uncommon for luxury brands to plant their flags in remote locations, but Four Seasons is taking a different approach than others have. It is slowly and thoughtfully establishing its presence in Palau, a part of the Micronesia subregion of Oceania, which some may know from the intense World War II battles depicted in HBO's "The Pacific."
The country is a wilderness of over 340 islands, protected marine territory, and a 4,000-year-old island culture. Its appeal lies in well-preserved coral reefs, and the country's current leadership has been remarkably progressive in conserving them: Visitors even receive a passport stamp where they pledge to preserve the country’s natural beauty.
According to the Great Barrier Reef Foundation, "[Palau] is also the only nation on Earth to have protected 80%
