Sometimes generosity and taking care of your most loyal customers gives a halo that is not immediately visible, but can have long-term benefits and end up saving your skin.
Modern consumers will naturally move towards the ideas that best fit with the way they travel now. Hospitality brands that can keep up will reap rewards.
There have been so many startups trying to solve problems of frequent flyers and found little success. Surf Air's modest yet competent approach may be the solution some have been looking for.