5 Travel Apps That Set the New Mobile Standard for the Industry

Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.  My last column advocated for a more human-centric approach to hospitality, and not caving to the cost-cutting temptations that artificial intelligence and easy automation brings. That said, when thinking of the entire end-to-end experience in travel, it is foolish to ignore the importance of social and mobile as a key element to improve experience for everyone from airlines, to hotels, to trip planning and management. Problem is, the user experience of many mobile apps is beyond dire — many booking sites haven’t evolved from 2005 in terms of desig