Russia's Tourism Uptick: New Skift Travel Health Index
Skift Take
Russia's recent gains are fueled by strategic marketing efforts and visa waivers.
As the summer travel heats up, a surprising trend is emerging: Russia is experiencing a tourism uptick, according to the latest Skift Travel Health Index for June 2024. Despite the ongoing war, tourism performance in the country in June 2024 witnessed a 12 percentage point surge over
