Philadelphia's New Tourism Campaign Advances Close-To-Home Strategy
Skift Take
Tourism marketing from destinations that continue to prioritize their resident communities are likely to build a more resilient future. If Visit Philadelphia keeps applying that lesson past the pandemic years, it's likely to pay off long term.
Visit Philadelphia launched the first phase of a $3.5 million tourism campaign, its first big push since the start of the pandemic with spending edging toward 2019 levels.
“Pack Light, Plan Big, For Philly” is partly focused on attracting visitors from neighboring drive destinations such as New York, Washington D.C., Baltimore and Canada. But there's also a big focus on getting residents to explore their backyard.
It’s a close-to-home strategy that the tourism marketing office expects will allow the City of Brotherly Love to cruise past 2019 visitor numbers.
“There's so much competition now and that's one of the reasons why we're spending a lot of effort locally,
