Expedia CEO on Staying Relevant During the Age of AI
Skift Take
Ariane Gorin says Expedia is keeping an eye on how it needs to evolve in a world being reshaped by AI.
There’s a lot more around AI that Expedia needs to worry about than just developing a new trip planner.
Since the first generative AI model was released in 2022, there’s been concern that the tech could dismantle the way online travel agencies operate — or eventually lead to their downfall.
Ariane Gorin, president and CEO of Expedia Group, addressed some of those concerns Wednesday at the Phocuswright conference in Phoenix.
Staying Relevant in the Age of AIThe industry has increasingly been talking about the vision for autonomous digital travel agent
