Artificial Intelligence's Unrecognized Potential for Luxury Travel Brands
Skift Take
It’s clear that there are ways in which luxury brands can differentiate their customer experience using artificial intelligence, but it will require a sophistication that is still unseen in the travel industry.
Luxury brands are always looking to the next frontier whether it be the quality of fabric, depth of an experience, or pull of a brand story to engage the most affluent and sophisticated buyers. But no luxury brand has yet succeeded in tapping the full potential of artificial intelligence throughout the travel purchase cycle and experience.
There is enormous potential for the brand that get it's right as we'll show in the data shared ahead.
Two-thirds, or 66 percent of consumers, have access to a digital assistant such as Siri on their smartphone, according to Euromonitor's recent study A
