Travel Megatrends 2017: Artificial Intelligence in Travel Is Finally Becoming a Reality


Skift Take

After years of hype, hospitality and travel companies are now delivering real added value for consumers by integrating artificial intelligence into online search and booking platforms.
[caption id="attachment_212320" align="alignright" width="240"] Download your copy of Skift Megatrends 2017[/caption] Earlier this month we released our annual travel industry trends forecast, Skift Megatrends 2017. You can read about each of the trends on Skift, or download a copy of our magazine here. Download Your Copy of Skift Megatrends 2017 There are few things buzzier in travel right now than the rise of artificial intelligence (AI) and human-machine interfaces. Except, in some ways it's not new. Google search culls millions of options every second of every day for people seeking a good hotel or meal. That's possible due to AI, or machine-learning, where Google can not only crunch data at the speed of light, but also "learn" how to deliver more nuanced results. "AI is simply a group